Case Study: Website & Blog Growth
The Challenge
A blog was struggling to get traction, averaging just 147 views and
experiencing slow newsletter growth. Content was valuable, but the website
experience and conversion flow were holding it back.
What I Did
- Redesigned the website with a strong focus on user experience design – cleaner layout, better hierarchy, and faster load times.
- Optimised the blog for SEO and reader engagement, including structure, internal linking, and on‑page improvements.
- Improved the newsletter signup flow so the value was clear and the process felt effortless on all devices.
The Result
- Views jumped to 15.7K in just 14 days — a massive 10,606.1% increase.
- Newsletter subscribers grew from 4,883 to 6,293 in the same period.
- The website became more responsive, accessible, and engaging,
leading to sustained audience growth – not just a one‑time spike.
Impact
This project proved how the right mix of UX design, content optimisation,
and technical execution can transform an online platform into a
predictable growth engine.
If you’re ready for your website to finally match the quality of your work,
I’d love to help you do the same.
Request a similar transformation