How I Design Content Flows That Keep Readers Coming Back
A quick look inside my Substack dashboard and the thinking behind posts that drive consistent opens, reads, and replies.
When I design a content system for a brand, I don’t start with “what should we post”. I start with what decision or feeling we want the reader to walk away with.
In the screenshot above, you’re seeing a slice of my own Substack: multiple posts, each focused on a specific pain point – management tools, growth tools, UX tweaks – all linked back to a simple call‑to‑action: book a strategy call or reply.
For clients, I use a similar approach:
- Define 3–5 recurring themes that match business goals.
- Map each theme to a mix of stories, how‑tos and case studies.
- Design landing pages and email flows that move readers closer to a decision.
