Anti-Spam Policy

Last updated: March 15, 2026 · Effective: March 15, 2026

BethelOA has a zero-tolerance policy for spam. All users must comply with this policy. Violations result in immediate account suspension.

1. Definition of Spam

Spam is any unsolicited bulk email sent to recipients who have not given explicit, verifiable consent to receive emails from you. This includes:

Emails sent to purchased, rented, or scraped email lists
Emails sent to addresses harvested from websites or social media
Emails sent without a clear opt-in record
Misleading or deceptive subject lines or sender information
Emails that misrepresent the sender's identity

2. Consent Requirements

Before sending any email through BethelOA, you must have obtained explicit consent from each recipient. Acceptable forms of consent include:

A completed opt-in form on your website with a clear description of what they are signing up for
A confirmed double opt-in (recommended)
A clear checkbox during purchase or registration (not pre-checked)
A written or verbal agreement with a record of when consent was given

You must be able to provide proof of consent if requested. "I have their business card" or "they're my customer" does not constitute email marketing consent.

3. Sending Thresholds

BethelOA monitors all sending activity. We enforce these limits to protect our infrastructure and your deliverability:

0.1%

Spam complaint rate limit — enforced by Google and Yahoo. Exceeding this triggers warnings and potential account suspension.

Hard bounce rate limit — indicates a low-quality or old list. Accounts consistently exceeding this may be suspended.

0.5%

Current BethelOA.com rate — we are actively working to bring this below 0.1% using our engaged-only sending feature.

4. Required Email Elements

Every email sent through BethelOA must include:

Your real name or company name in the "From" field
A valid reply-to email address
Your valid physical mailing address
A clear, one-click unsubscribe link that functions immediately
An accurate subject line that reflects the email content

These requirements comply with the CAN-SPAM Act (USA), CASL (Canada), and similar legislation globally.

5. Prohibited Content

You may not send emails through BethelOA containing:

Phishing attempts or fraudulent content
Malware, viruses, or malicious code
Illegal products or services
Pornographic or adult content (without age verification and explicit consent)
Pyramid schemes or multi-level marketing schemes that are illegal
Content that violates any intellectual property rights
Threats, harassment, or hate speech

6. List Hygiene

To maintain good deliverability, we recommend:

Removing hard bounces immediately after each campaign
Removing contacts who haven't opened in 6–12 months
Using our "Engaged Only" sending feature for better inbox placement
Never buying, renting, or trading email lists
Regularly cleaning your list of invalid addresses

7. Enforcement

BethelOA monitors for spam violations through:

Automated complaint rate monitoring via Amazon SES and Google Postmaster Tools
Bounce rate tracking on all campaigns
Manual review of flagged accounts
AWS SNS webhook integration for real-time complaint processing

Accounts in violation may receive a warning, temporary sending suspension, or permanent account termination depending on the severity and frequency of violations.

8. Reporting Spam

If you believe you have received spam sent through our platform, please report it to us at bethel@betheloa.com with the full email headers. We take all reports seriously and investigate promptly.

9. Contact

For questions about this policy:
bethel@betheloa.com
BethelOA, Lagos, Nigeria

This Anti-Spam Policy was last updated on March 15, 2026.